Madewell

Madewell 1937 is the new concept from JCrew. There's more of an emphasis on basics (JCrew seems to be getting dressier by the day) and they seem to be targeting the younger set. There is a store coming soon to Lenox Mall. We'll see how they do. A lot of the concept stores have not fared very well. Remember Forth and Towne?

The prices are very average for higher end retail stores (think Banana Republic or Abercrombie and Fitch).

Here are some of my favorite looks:







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